Tag Archives: US elections

How to explain a political process with a video?

The brilliant people at Common Craft just released a great video that explains the US elections in ‘plain English’! If you don’t know their other videos (mostly about internet issues) you really missed something and I strongly recommend them to you. Basically they “make complex ideas easy to understand using short and simple videos.”(mission statement!) But now enjoy “Electing a US President in Plain English”

“Make complex ideas easy to understand” … sounds like the EU needs something like that. Although the EU started experimenting with online videos lately, it still lacks creativity and a certain “online buzz”. Most of the videos about the EU (not only EUtube!) are either pure news reports or have a political motivation. However, one of the greatest problems of the EU is that nobody understands what exactly it does and how it works (which can also explain low turnouts at European elections). Unfortunately EUtube as well as other video producers do not address these issues. Short simple online videos could help people to learn and think about the EU.  Maybe the video on US elections can turn into an inspiration to produce similar videos about the European elections or the EU decision making process …in plain 23 languages!

Obama, Berlin and the world

So what did we expect from Barack Obama’s foreign policy speech in Berlin?  Since Barack Obama is not even the official democratic candidate yet, and obviously not the US President, I think expectations were hugely exaggerated. Apart from that, the following list of expectations sums it up (at least for me):

  1. Great visions for the future of everything: yes.   – Policy details: no, not really.
  2. Great rhetoric: yes.  – Great visuals for his campaign: yes, definitely.
  3. Bush-bashing: no. – And a “Berlin surprise”: Oh yes please.

And what did we get? (You can read the transcript of the speech here)

1. What about “visions”: well, sort of. Barack Obama spoke about many global problems and a lot of shared responsibilities and the need for cooperation. Not more, not less. Of course freedom played a big role (George W. Bush would have said the same!). Also the importance of immigration is something Europe needs to learn! Interesting maybe the issue of nuclear disarmament. I haven’t heard any politician to call for that in the last decade or so. Of course he did not go into any detail (it is election campaign time! not a good time for details). However, the “big visionary moment” of the speech was missing. But considering what could have gone wrong with such a speech, I guess it was OK. But of course symbolism prevails over content in every election campaign…

2. What about “great rhetoric”: First of all, I think the rather short speech was well constructed. The second part was better than the beginning. But I also found that the family background did not really work (maybe he should have started with something else and talked about it later? ). I liked the idea of a “world citizen” (what do you expect with that blog name…?). The delivery was very professional but, again, the big moment was missing. BUT the visuals for the campaign were great (and eventually that matters at the moment): They can suggest that he is respected and hugely popular in Europe (the crowd of 200 000 was impressive, right? ) which might give him some foreign policy credibility in the US. But that depends on the spin of the campaign…

3) Obviously no Bush-bashing abroad which is unthinkable in the diplomatic world. So what about the “Berlin surprise”: Nothing really. Basically he used Ernst Reuter and the Berlin airlift for his speech trying to put it in context with globalisation and global challenges. Not a bad idea. But then again, since expectations were huge I doubt that he could have delivered a real “surprise”. Maybe next time…

Anything else?

Well, from a European perspective we can take note that he knows about the EU and he generally thinks highly of global institutions and international cooperation, which is good to know. But I think the really remarkable thing is the pure existence of this event, a kind of “globalisation of US election campaigning”. I think we will see similar events in the future! As somebody on German TV said “It seems that he is the candidate for the world presidency”.

Update: Here is the video of the speech: