Tag Archives: online video

How to explain a political process with a video? (II)

Here we go again. The second part of my little collection of online videos that explain political processes. Indeed, this seems to develop into a little series of posts. (check out the first part here).

This time the topic is even more complex than last time: It is about the conflict in the Middle East. The video was made by Axel Rudolph, a student of media design in Ravensburg/Germany. Here he explains the purpose of the video:

My dissertation, titled ‘Knowledge’ for my degree at Ravensburg College (subject: media design) deals with a virtual TV format that gives current important matters a more visually attractive shape.

It is especially attractive to younger people. One of my goals is to show that education and learning may also have a ‘cool look’. This new look often reminds the viewer more of a TV music video than that of a matter-of-fact history lesson. The sample – to be seen here – gives a 5-minute-explanation of the roots of the Middle-East conflict. It took about 3 ½ months to research this project, write the story book, and prepare the animation graphics.

I think it is a great piece of work that shows how political news can be presented. The combination of powerful visuals, clear explanations and a certain ‘MTV feel’ is both informative and attractive. It actually reminds me of a survey from a couple of months ago that showed that a majority of people that watch news on TV actually don’t understand them. Maybe a video like that one could help…

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How to explain a political process with a video?

The brilliant people at Common Craft just released a great video that explains the US elections in ‘plain English’! If you don’t know their other videos (mostly about internet issues) you really missed something and I strongly recommend them to you. Basically they “make complex ideas easy to understand using short and simple videos.”(mission statement!) But now enjoy “Electing a US President in Plain English”

“Make complex ideas easy to understand” … sounds like the EU needs something like that. Although the EU started experimenting with online videos lately, it still lacks creativity and a certain “online buzz”. Most of the videos about the EU (not only EUtube!) are either pure news reports or have a political motivation. However, one of the greatest problems of the EU is that nobody understands what exactly it does and how it works (which can also explain low turnouts at European elections). Unfortunately EUtube as well as other video producers do not address these issues. Short simple online videos could help people to learn and think about the EU.  Maybe the video on US elections can turn into an inspiration to produce similar videos about the European elections or the EU decision making process …in plain 23 languages!