The brilliant people at Common Craft just released a great video that explains the US elections in ‘plain English’! If you don’t know their other videos (mostly about internet issues) you really missed something and I strongly recommend them to you. Basically they “make complex ideas easy to understand using short and simple videos.”(mission statement!) But now enjoy “Electing a US President in Plain English”
“Make complex ideas easy to understand” … sounds like the EU needs something like that. Although the EU started experimenting with online videos lately, it still lacks creativity and a certain “online buzz”. Most of the videos about the EU (not only EUtube!) are either pure news reports or have a political motivation. However, one of the greatest problems of the EU is that nobody understands what exactly it does and how it works (which can also explain low turnouts at European elections). Unfortunately EUtube as well as other video producers do not address these issues. Short simple online videos could help people to learn and think about the EU. Maybe the video on US elections can turn into an inspiration to produce similar videos about the European elections or the EU decision making process …in plain 23 languages!